Learn the Age-Old “Anatomy” of World-Class Ads     Duration: 5 min, 8 sec       How to Instantly Boost Copywriting Pulling-Power The Story: Most marketers are unaware of Leo Burnett's story of analyzing the common characteristic of his 62 advertising flops. The Point: Adding more “power words” (verbs) and reducing your “adjectives” gives you more sales traction through verb action. The Resource: www.104PowerWords.com Do you get “writer’s block?”  Try utilizing the Rudyard Kipling's “Six Servants” – just ask: WHO, WHAT, WHERE, WHEN, WHY and HOW?              © 2008 WednesdayMinute.com All Rights Reserved