Ask Your Customers "The Ultimate Question"     Duration: 5 min, 23 sec       How to Accelerate Good Profits and Drive True Growth The Story: Most customer surveys are too long and fail to measure the likelihood of a recommendation or "delight" level. The Point: One simple question can determine your company's future once your customers give you their answers. The Resource: www.DriveTrueGrowth.com What is "The Ultimate Question?" It's a question that produces your company's Net Promoter™ Score (NPS), which divides your customers into three groups: Promoters, Passives and Detractors.              © 2008 WednesdayMinute.com All Rights Reserved