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"Anatomy Of A Winning Ad"
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How to Instantly Boost Your Pulling-Power, Win More Sales, Eliminate "Writer's Block"
The Story: Leo Burnett found in 62 failing ads that 24.1% of the words were adjectives
The Point: Minimize your adjective ratios in your ads and get more sales traction with verbal action!
The Resource: www.104PowerWords.com
Got Writer's Block? Remember Kipling's "Six Serving Men" … WHO, WHAT, WHERE, WHEN, WHY and HOW!
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